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Organization

How booked are you week-to-week?

Fully booked with a waitlist

Mostly booked, with a few quiet gaps

Inconsistent — some weeks are great, others are crickets

Struggling to get clients in at all

Where do your new clients come from?

Referrals, socials, rebookings, we have a solid flow

Mostly Instagram and the occasional referral

Word of mouth only, and it’s slowing down

I don’t know, I just hope they show up

How often do you rebook your clients on the spot?

Almost always, It’s part of our system

Sometimes, if I remember

Rarely, I forget or feel awkward

Never, I don’t want to push them

When did you last review or raise your prices?

Within the last 3–6 months

Maybe last year

It’s been over a year

I’ve never changed them

Do you know exactly how much profit you’re making each week or month?

Yes, I track everything

Roughly, but I could be more accurate

I have no clue, but I think I’m surviving

Definitely not, money goes in and out

How confident are you in your pricing structure?

Very confident, it’s strategic and profitable

Mostly confident, but I still second-guess

I feel underpaid but unsure how to change it

I price based on what others charge

How do you manage bookings, payments, and operations?

With clear systems, automations, and software

A mix of manual and online tools

Mostly manual, it’s a bit chaotic

It’s all in my head and my inbox

Do you have standard operating procedures (SOPs) for your business?

Yes, they’re documented and used

Some, but not consistent

No, but I’ve thought about it

SOPs? What are those?

Do you have a structured client journey?

Yes, every client experience is intentional and mapped out

Sort of, here’s a loose flow

Not really, it’s different every time

No, I just go with the flow