How clearly can you explain your brand’s core offer in a single sentence?

Crystal clear (anyone could repeat it)

Somewhat clear (I can explain it, but it takes effort)

Not clear (I need to clarify my message)

How well does your audience instantly understand the value of your offer?

Instantly gets it

Sometimes needs context

Often confused

Visual branding match to offer?

Matches perfectly

Close, needs polish

Feels off/outdated

Visual consistency across platforms?

Consistent everywhere

Somewhat consistent

Inconsistent

Does copy address pain points, desires, objections?

Yes, resonates deeply

Sometimes, inconsistently

No, feels generic

How often do you review/update messaging?

Yes, resonates deeply

Sometimes, inconsistently

No, feels generic

Path from first touchpoint to purchase?

Clear with CTAs

Somewhat clear

Unclear/scattered

Offers positioned for profit?

Highly optimized

Needs refining

Unsure/misaligned

Do you attract your ideal client consistently?

Consistently

Sometimes

Rarely

Brand differentiation from competitors?

Strongly differentiated

Somewhat differentiated

Feels generic

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